Real time search panel at LeWeb

Thu 10 December 2009 13:54, Bas van den Beld

Real time search panel at LeWeb

Le Web is mostly not about news, but the launch of the real time search feature in Google made the real time search panel all of a sudden news-connected.

The real time search panel was moderated by known internet pessimist Andrew Keen. With him Nick Halstead (Tweetmeme), Freddy Mini (Collecta), Jack Moffit (Netvibes) and Tobias Peggs (Oneriot) joined the panel.

Of course the panel talked about Google's announcement: Oneriot thinks its very exciting. They feel their "space is validated". Jack Moffit of Collecta says it was to be expected Google would announce that.

The panel thinks its not really real time because it takes 5 minutes before Google shows results (it was said they were only tweets, but that is not true) and they also said relevance is not always good.

Keen asks "what can happen in 5 minutes, who cares". Peggs believes Google wants to satisfy customer demand. You should make differentiation in types of real time search. "You don't want the bloody Wikipedia page when searching for an earthquake when one is going on."

Jack Moffit of Collecta says he wants to have the opportunity to do real time, just like he wants to have a car which can go a particular speed without him ever driving that speed.

The discussion was very much on the authority: how can you define authority? The panel however didn't get to the biggest authority of them all: the user.

Finally the panel talked about are they making money? Netvibes offers a private white label version of Netvibes. Collecta is not making money yet but is working on advertising platforms. Tweetmeme already has an ad platform. Retweet button will go into their adverts. Oneriot has a real time advertising model. They are making money.

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