Keyword discovery with Google tools

Thu 12 February 2009 16:20, Barry Adams

Keyword discovery with Google tools
A new article on the official Google Analytics blog gives some good tips on using Google tools to find additional keywords to target for your PPC campaign. We're all familiar with Google's Adwords Keyword tool, a great resource for both SEA and SEO keyword discovery. Google Analytics also  c...... read more

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Live Search UK ads another position

Mon 9 February 2009 16:51, Editors

Live Search UK ads another position
Microsoft has decided to change the number of ad positions on Windows Live Search in the UK. To help users get more clicks on their PPC campaign Microsoft decided to give the users more space. Instead of the current three positions Windows Live now offers four. Microsoft feels it won’t onl...... read more

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New Adwords interface tested in UK

Thu 5 February 2009 12:34, Editors

New Adwords interface tested in UK
In five days Google will be rolling out a new Adwords interface. A limited group of UK users will be getting the chance to be the first to test this new interface. UK based agency AccuraCast got a sneak preview and shared the preview with the rest of the World. Changes are not only made in desig...... read more

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Marketing models and Search - Porter 5 forces

Sat 20 December 2008 19:11, Heini van Bergen

Over the years hundreds of models have passed in the marketing era. I won't surprise you to say that marketing has changed. We're now talking about CPC, CPM, CPA, SEO, SEM, etc... abbreviations which for ten years ago nobody had ever heard off. What's interesting to know, is if these proven model...... read more

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