Is Google playing with YouTube?

Wed 13 May 2009 11:00, Jaap Jacobs

We all know that Google is suffering with YouTube. Google should take action in order to make YouTube as successful as other Google products. The last weeks I noticed that the results within Google’s search partner network swings with extraordinary figures. Is there any connection?

Is Google playing with YouTube?

The last weeks Google’s search partner network resulted within a triple amount of views, while Google’s search seems to be stable. The click trough ratio and amount of visitors on its search partners however stays behind, but a decrease within views in certain area’s happens as well.

Example Google Adwords campaign (1 – 7 april)


Example Google Adwords same campaign (1 – 7 may)


It is hard to have a good explanation for these figures. Google started to publish Adwords ads on YouTube. Maybe it has been published with under Google’s search partners? I have asked the Google’s Adwords team, but they didn’t had an answer on its fluctuating figures. What do you as search experts think would be the cause?

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