Live Search UK ads another position

Mon 9 February 2009 16:51, Editors

Microsoft has decided to change the number of ad positions on Windows Live Search in the UK. To help users get more clicks on their PPC campaign Microsoft decided to give the users more space.

Instead of the current three positions Windows Live now offers four. Microsoft feels it won’t only help get more clicks, but also that it’s also a  ‘better search experience for the users’.

Live Search UK ads another position

How the search experience is improved is not clear. However in the US it was implemented last September with apparently good results. Not only in number of clicks but also in revenue.

Microsoft claims its listening to its users on this who have made their comments in the forums. However it does seem like a purely commercial decision, not a user friendly one.


  • Comments (1)
  • SEA
  • Tell-a-cowboy

Comments (1)

 

  • They went crazy, I wonder when they will add a 5th ad, or even stop displaying any normal search results.

    Di 10 feb 2009, 11:41

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • msnNow
  • Search University II - Brussels - 28 May 10
  • Google users switching to Bing, when being forced
  • Google users switching to Bing
  • How well does the street know Bing?
  • Microsoft LookingGlass Video Demo
  • Steve Ballmer interviewed by TechCrunch
  • Matt Cutts on why the UK SERPS are 'broken'

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap