Live Search UK ads another position

Mon 9 February 2009 16:51, Editors

Microsoft has decided to change the number of ad positions on Windows Live Search in the UK. To help users get more clicks on their PPC campaign Microsoft decided to give the users more space.

Instead of the current three positions Windows Live now offers four. Microsoft feels it won’t only help get more clicks, but also that it’s also a  ‘better search experience for the users’.

Live Search UK ads another position

How the search experience is improved is not clear. However in the US it was implemented last September with apparently good results. Not only in number of clicks but also in revenue.

Microsoft claims its listening to its users on this who have made their comments in the forums. However it does seem like a purely commercial decision, not a user friendly one.

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