New Adwords interface tested in UK

Thu 5 February 2009 12:34, Editors

In five days Google will be rolling out a new Adwords interface. A limited group of UK users will be getting the chance to be the first to test this new interface.

UK based agency AccuraCast got a sneak preview and shared the preview with the rest of the World. Changes are not only made in design but also in some functionalities. The change must help the advertisers navigate more easy through Adwords.

According to Accuracast the changes should make live at Adwords a lot easier because the interface is supposed to be more intuitive. On their website they write: “Navigating through accounts will be faster, editing keywords, ads, bids and placements will be easier and users will get more detailed statistics and in-context reports within the campaign management screens.”

Changes made to Adwords are amongst others:

Easier navigation through settings and between accounts
Monitoring has been made easier
Possibility to set up filters for ads or keywords
More flexibility to expand accounts
‘Placements’ tab is now ‘Networks’ tab

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