How to promote your Twitter on the Google Content Network

Sat 12 June 2010 14:03, Gabriel Goldberg

How to promote your Twitter on the Google Content Network

Twitter and Google AdWords

Google announced recently a new AdWords Beta. For the moment  it is possible to advertise on AdWords to acquire new followers on Twitter. This is a limited private Beta and Semetis is taking part. If it works, other social networds such as Facebook may be involved. Below, you can see how Semetis AdWords Twitter Ad looks like. It is has been created thanks to the Google AdWords Ad Builder.

Semetis has launched this campaign one month ago using Google AdWords Audience Targeting (in other words, the famous Remarketing technique). The remarketing tags were placed all over  Semetis website sending a specific cookie to users' browsers. A couple of weeks later, enough cookies were sent to users' browsers collecting a qualitative audience having visited at least once the Semetis website.

This audience is the primary target of this Twitter campaign (audience targeting + geo targeting all countries & all languages). After one month, the test has proven a great success with tens of thousands of impressions and a CTR above 0.50% which is much higher than any other display campaign. Initially, Semetis goal was to test the feature and to better understand its utility and its potential. Many quality users have seen the ad raising their curiosity on how this was done and how they could integrate these techniques in their social media strategy.

AdWords Twitter Ad Example

Below an example of a Semetis AdWords Twitter Ad appearing on Youtube. The visibility is very good and you can interact with such Google AdWords Twitter Ads which make them more interesting. It allows people to browse your 20 last tweets and better understand about how interesting it could be to follow you on Twitter.


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