Article marketing versus PPC marketing Content and article marketing are highly popular method for beginner marketers to gain traffic. Despite occasional disdain from experienced PPC marketers, it is also a great long-term traffic generation method for experienced marketers and search engine experts. Offering 100% free traffic, contextual and buy-ready search placement, and the potential to prime a prospect for a sale before they even see your product landing page, it is no wonder that more marketers are investing on content marketing for their campaigns. However, there is a value question that is often raised -- is article marketing more cost-effective than a highly optimized PPC (pay-per-click) marketing campaign. The obvious answer, that article marketing is free no matter what doesn't quite cover things in this circumstance. While article marketing is completely free, it is often let down by the lack of growth potential that PPC marketing and other per-visit based marketing methods have access to. A major reason for marketers to invest in content marketing is its cost: $0. When engineered through search engine results, traffic is absolutely free and marketing an offer costs only the administrative and hardware fees. However, it is not particularly efficient. When there is money to spend, more effective marketing methods pop up overnight. For most article marketers, however, that is far from the point. Article marketing is a zero-cost marketing method, perfect for marketers that either do not have or cannot risk their startup capital. Article marketing gives marketers an immediate head start on their competitors, especially competing web presences that use their own hosting and content platform. The vast majority of article directories are adored by Google, Yahoo, and MSN, giving article marketers an instant advanced in the search engine results. Watch out for too much duplicate content if you use article marketing, pick the best platforms (your own blog, other blogs, article marketing sites, even social bookmarking) but most of all: have a strategy. So, is it article marketing versus PPC? Of course not, it’s never black or white. I guess, it’s like SEO and SEA: combining both gives the best results… What do you think? CommentThe lifetime value of customers ...1 comment  The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a ...... read more
Trada pay-per-click expert sourcing1 comment Trada (trada.com) has recently launched its people AND technology platform. Trada is a very niche vertical platform that brings together webagencies, web specialists and companies/advertisers looking for and offering pay-per-click expertise. Getting into Trada looks simple: as an advertiser you sign up, create a campaign you’d like to run by some optimizers (pay-per-click experts) and set the goals for the campaign (either cost per click or cost per action). Optimizers can then join the...... read more
PPC and click-through on social ...1 comment  Social media platforms a often praised amongst marketers for their free traffic, or for PPC marketers, very inexpensive traffic, and ease of operation. Offering access...... read more
Presentation: SES London 2008 - ...Fri 12 Feb 2010, Editors 0 comments As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008.
SES London 2008 - Search Ad Platforms
View more presentations from Richard Gregory.
... read more
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Comments (2)
Hi Stijn,
Looks like you're minimizing the 'administrative' cost of producing good, content & copy.
largely depends on the purpose of the article, the volume & viral potential. And mostly, good articles have more value potential then just a ppc-click, unless you're looking for a direct conversion.
so, it depends, but I wouldn't call it zero cost marketing.
Fri 19 Feb 2010, 22:23
Hi Tom, you're completely right about that. In fact, at a given point I was thinking about adding that producing relevant content and using it for traffic purposes of course has a cost, be it an indirect one: time and efforts. Good point, glad we agree, stay tuned for more ;)
Sat 20 Feb 2010, 12:25