Awesome PPC Tactics Wouldn’t we all like to hear some tactics which helps to increase our PPC ROI? During the “Amazing PPC Tactics” session at SMX East we are waiting to hear some new ideas and thoughts about PPC marketing. I have gathered the most easy and useful tips and tricks to start and work with. Develop geo-targeted campaigns Improve your Keyword insertion Yahoo is different Look at the content network You have to imagine that contextual ads is not search. Readers are not searching for you. Think of this when you write your ad texts. That is why you should never run search and content campaigns into the same campaign. It works different. On a keyword leverage you would even like to use different keywords. Google will use your keywords in order to create a match and decided on which sites your ads will disappear. Use keywords that are commonly used on the sites you would like to target. CommentMusic - marketing conference or ...0 comments
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Comments (2)
The keyword insertion tactic to get up to 28 characters is a neat little trick, might try that out myself some time.
In my experience the most powerful PPC tactic isn't about keywords, targeting, or ad copy, but about connecting click value to your PPC bids.
With end-to-end tracking of clicks to conversions, and a proper understanding of your business's customer lifecycle, you can attach a value to keywords or ad groups and use that data to optimise your bid management so that every click earns you money, either in short term conversions or over the longer term of a customer's lifecycle.
Tue 6 Oct 2009, 10:59
Develop geo targeted campaigns is a good idea to for goal oriented results.
I give 4 point out of 5.
Wed 7 Oct 2009, 09:15