Awesome PPC Tactics
Wouldn’t we all like to hear some tactics which helps to increase our PPC ROI? During the “Amazing PPC Tactics” session at SMX East we are waiting to hear some new ideas and thoughts about PPC marketing. I have gathered the most easy and useful tips and tricks to start and work with.
Develop geo-targeted campaigns
Improve your Keyword insertion
Yahoo is different
Look at the content network
You have to imagine that contextual ads is not search. Readers are not searching for you. Think of this when you write your ad texts. That is why you should never run search and content campaigns into the same campaign. It works different. On a keyword leverage you would even like to use different keywords. Google will use your keywords in order to create a match and decided on which sites your ads will disappear. Use keywords that are commonly used on the sites you would like to target.
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