Get your internet stats from Google

Tue 15 September 2009 17:42, Bas van den Beld

It's always a good thing to do research when optimizing sites or even when just launching a new website. Google is one of the places you then can do lots of research. Most probably you will be using either Google Adwords or Google Trends.

Google now launched another tool which might be of a very useful help: Google Internet Stats. Surprisingly enough Google hosts the tool on the .co.uk but it allows you to search trough global data.

The Internet Statistics you can find are numerous. You can choose from five different categories and get random information about the categories. The five categories you start off with are Consumer Trends, Macro Economic Trends, Media Consumption, Media Landscape and Technology. And each one of those has sub-categories. Another way of getting the data is by performing a search.

Google uses different sources which all have big databases with researched information. Below the results Google has placed an impressive list of resources in which institutions like The New York Times, Mindshare, Hitwise, IAB and Nielsen feature.

A look at some of the data shows some interesting quotes. A result in the community-tab for example immediately gives back a quote from Nielsen saying "According to Nielsen, 67% of the global online population visited a "member community" site in Dec 2008.".

The search functionality is a bit less impressive. Some searches don't give back any result. What is nice though is that you can add your own stats. Which could be an interesting one for getting traffic :).

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