Search keeps online advertising growing

Thu 3 September 2009 14:01, Editors

Search keeps online advertising growing

Because of search online advertising in Europe will keep on growing. That is the outcome of a report provided by IAB Europe, PricewaterhouseCoopers and Screen Digest.

Though the growth is a lot less than in the last couple of years, online ad spending is still expected to grow about 2,2% in 2009 to a total of €12.9 billion. This growth is mainly driven by search.

Spending on display advertising is expected to go down this year with 0,1%. That is easily covered by search, which is expected to grow 8% in 2009 and 11,4% in 2010.

Online_advertising_growth_2009_emarketer

E-Marketer also took a closer look at the UK part in the report and showed that there display revenues will drop 4% and total online advertising revenues will fall by 0.4% in 2009.
Online_advertising_growth_UK_2009_emarketer


Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • India Startup Report
  • McDonald tells you why burgers in ads look better in picture
  • Toyota iQ Street View – solves Google’s problem in Belgium
  • P&G
  • Inside buildings will be seen in Google Maps soon
  • Google users switching to Bing
  • Commercial Heineken for paid ads research with Google
  • Google and Heineken research on paid ads

Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap