Search keeps online advertising growing

Thu 3 September 2009 14:01, Editors

Search keeps online advertising growing

Because of search online advertising in Europe will keep on growing. That is the outcome of a report provided by IAB Europe, PricewaterhouseCoopers and Screen Digest.

Though the growth is a lot less than in the last couple of years, online ad spending is still expected to grow about 2,2% in 2009 to a total of €12.9 billion. This growth is mainly driven by search.

Spending on display advertising is expected to go down this year with 0,1%. That is easily covered by search, which is expected to grow 8% in 2009 and 11,4% in 2010.


E-Marketer also took a closer look at the UK part in the report and showed that there display revenues will drop 4% and total online advertising revenues will fall by 0.4% in 2009.

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