Search keeps online advertising growing
Because of search online advertising in Europe will keep on growing. That is the outcome of a report provided by IAB Europe, PricewaterhouseCoopers and Screen Digest.
Spending on display advertising is expected to go down this year with 0,1%. That is easily covered by search, which is expected to grow 8% in 2009 and 11,4% in 2010.
E-Marketer also took a closer look at the UK part in the report and showed that there display revenues will drop 4% and total online advertising revenues will fall by 0.4% in 2009.
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