The world is searching more (with Google)

Tue 1 September 2009 09:03, Bas van den Beld

Comscore yesterday announced the numbers which show that the global search market is growing. In last July we all generated more than 113 billion searches, which is an increase of no less than 41 percent compared to last year.

The numbers show that Google is by far the biggest search engine in the world. They have a market share of 67,5 percent. Yahoo is still the second largest search engine with 8.9 billion searches performed (which is a market share of 7,8%).

Russian search engine Yandex is the fastest growing search engine with a rise of 94 percent, but the study also shows Google is growing fast. Google saw an increase of 58% in searches. Microsoft, eBay (both 41%) and Ask (39%) all saw increases in their searches which is average to the overall increase. Yahoo, though still number two, suffered one of the biggest blows. Where the entire market rose 41% Yahoo only grew by 2%.

So how's Europe doing?
Comscore also looked at different regions. Compared to other continents Europe is doing very good. We account for most searches (36.446, which is 32,1% of all searches) followed closely by the Asia Pacific region (30,8%).

Comscore_search_volume_worldwide_continents

When it comes to search behavior per person though Europe stays behind compared to Latin America. They have the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher while Europe 'only' has an overall search volume per person of 117 searches per searcher.

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