The Search Engine Ranking Factors 2009: lets build links
Most search marketers will not have missed it, but if you did, SEOMoz has released their Search Ranking Factors 2009.
When it comes to ranking factors the search marketers agree that links are still the most important ranking factors.
So its time for the linkbuilders to get to work and get the right links with the right anchor texts!
Looking at linkbuilding tactics "Linkbait + Viral Content Creation" and "Blogging and Engagement with the Blogosphere" (Searchcowboys!) is regarded as highly effective.
Finally the experts were asked to "help provide insight into critical (and sometimes contentious) debates in the SEO field". When asked about the “Brand/Vince” update" 51% of the experts chose the answer "The algorithmic changes/update affected algorithmic factors that unintentionally (and non-universally) appeared to preference some SERPs towards well-known, public brands."
Interesting is also that 74% feels Google Analytics data is used only in aggregate form to help with pattern identification and broad user behavior analysis.
To conclude. As many blogs have already noted not a lot has changed if the results of the survey are compared to those two years ago. You could say that is a little surprising with the amount of changes search engines (Google) have made over the last couple of years. Just think of the evolving Universal Search. One could conclude that with a lot of changes the way to optimize doesn't necessarily has to change too. The report however is a must for every SEO to read.
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