Mummy will you buy me a toy? Online?
When trying to sell toys online in the UK its best to focus on the "mums. They control the online money in the UK households, according to numbers presented by Comscore.
The "mums" look like an average internet user with an average of 26,7 hours spent online (overall its 27,3 million). The biggest difference is where they are going.
Amazon is the website which profits most of the female behaviour. They get 33% of visits to retail sites. A total of 1.525.000 million visitors.
“Mums in the U.K. not only spend a great deal of time online each month, but they also control the purse strings for many families,” said Mike Read, SVP and managing director, comScore Europe. “It’s clear from their heavy visitation of retail sites that mums represent an important shopping segment , so it is critical for marketers and retailers to understand how to reach this audience online and influence their spending behavior – both online and offline.”
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