Beat the e-commerce downfall by offering a good deal
We just yesterday reported about research which shows that content is still king and content websites are doing better than transactional websites. Does this mean e-commerce is dead?
Karin von Abrams from e-marketer says there is a shift in what UK buyers are doing online. "For the first time ever, e-commerce activity in the UK is not supported by a buoyant economic climate. Consumers at all income levels say they are reining in spending, putting off some major purchases and seeking cheaper alternatives to products and suppliers used previously."
This makes the price comparison sites the most targeted websites for UK buyers. 33,7% of the respondents said they were more frequently visiting these websites.
The recession also has an influence on what kind of products are being bought. Luxury good website saw a big decline in traffic since december 2008 and also premium supermarkets are losing ground.
Concluded you could say that if you want to get your hands on the UK buyers you should focus on the deals.
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12 June 2013 / 13 June 2013