Content is still king

Mon 17 August 2009 09:05, Bas van den Beld

Content is still king

Research in the UK shows that content driven websites keep on getting more traffic than transactional sites. Hitwise released numbers this Friday showing Transactional websites are losing more and more ground.

Where in July 2006 Transactional websites used to attract 5% more traffic than content driven sites, it has now completely turned around: content driven sites account for no less than 73% of traffic.

Hitwise looked at several categories of websites. It noted an increase in traffic in Entertainment websites (f.e. YouTube), Social Networks and forums (Facebook, Twitter) and News and Media websites (like the BBC). All content driven websites.

Transactional websites in categories like Shopping and Classifieds, Business and finance and Travel all saw a decrease in their numbers.


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Comments (2)


  • It's nice to see some stats that back up the shift in "power" back to content driven websites.

    Of course this falls in line with Google's guide to provide deep and informational websites.

    Ma 17 aug 2009, 11:08

  • hmm, maybe the cause of the crisis? so transactional traffic decreases in relation to total traffic?

    Ma 24 aug 2009, 15:28


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