Press likes to talk about Microsoft, Apple and Google

Fri 14 August 2009 16:05, Editors

Press likes to talk about Microsoft, Apple and  Google

The press in the UK and the US do most coverage about Microsoft, Apple and Google compared to Other technology companies. That is the result of a researched by Apollo Research over the period of the month July.

The fact that these names are top of the list is not surprising. The fact that it's the seventh month in a row that the press is talking most about Microsoft, compared to Apple and Google might be. But if you look at the topics discussed it's all very well to explain: Microsoft covers a bigger area and thus has more articles written about them then any other tech company.

In the top fifteen there are familiar names like Facebook, YouTube, Yahoo and the bigger brands like Sony, IBM and Nintendo. You can see some differences between UK and US mentioning. In the UK for example BT, O2, Nokia and Nintendo were amongst the most mentioned, while in the US AT&T, Verizon and HP are high up there.

Top 15 Tech companies for press coverage (July 2009, UK)

  1. Microsoft
  2. Apple
  3. Google
  4. Twitter
  5. Sony
  6. Facebook
  7. Intel
  8. Microsoft X-Box and Games
  9. YouTube
  10. Yahoo
  11. IBM
  12. Nintendo
  13. BT Group
  14. O2
  15. Nokia

Appollo also looked at 'hot stories'about the tech companies. With Google the most talked about subject was the Chrome OS, while Microsoft's most discussed topic was about the browser. That was even more discussed than the Microsoft - Yahoo deal, which was the the hottest topic about Yahoo.

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