Press likes to talk about Microsoft, Apple and Google
The press in the UK and the US do most coverage about Microsoft, Apple and Google compared to Other technology companies. That is the result of a researched by Apollo Research over the period of the month July.
In the top fifteen there are familiar names like Facebook, YouTube, Yahoo and the bigger brands like Sony, IBM and Nintendo. You can see some differences between UK and US mentioning. In the UK for example BT, O2, Nokia and Nintendo were amongst the most mentioned, while in the US AT&T, Verizon and HP are high up there.
Appollo also looked at 'hot stories'about the tech companies. With Google the most talked about subject was the Chrome OS, while Microsoft's most discussed topic was about the browser. That was even more discussed than the Microsoft - Yahoo deal, which was the the hottest topic about Yahoo.
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12 June 2013 / 13 June 2013