Press likes to talk about Microsoft, Apple and Google

Fri 14 August 2009 16:05, Editors

The press in the UK and the US do most coverage about Microsoft, Apple and Google compared to Other technology companies. That is the result of a researched by Apollo Research over the period of the month July.

The fact that these names are top of the list is not surprising. The fact that it's the seventh month in a row that the press is talking most about Microsoft, compared to Apple and Google might be. But if you look at the topics discussed it's all very well to explain: Microsoft covers a bigger area and thus has more articles written about them then any other tech company.

In the top fifteen there are familiar names like Facebook, YouTube, Yahoo and the bigger brands like Sony, IBM and Nintendo. You can see some differences between UK and US mentioning. In the UK for example BT, O2, Nokia and Nintendo were amongst the most mentioned, while in the US AT&T, Verizon and HP are high up there.

Top 15 Tech companies for press coverage (July 2009, UK)

Microsoft
Apple
Google
Twitter
Sony
Facebook
Intel
Microsoft X-Box and Games
YouTube
Yahoo
IBM
Nintendo
BT Group
O2
Nokia

Appollo also looked at 'hot stories'about the tech companies. With Google the most talked about subject was the Chrome OS, while Microsoft's most discussed topic was about the browser. That was even more discussed than the Microsoft - Yahoo deal, which was the the hottest topic about Yahoo.

<Google Reader ads new features

Our weekend reading list - Augus...>

Comment

Google Now Competes with Siri

Wed 1 May 2013, Seema Sanghavi

0 comments

Just this week, Google released its Google Now app for iPhones and iPads. According to the Huffington Post, with this app, the search giant is trying to upstage Apple&...... read more

Apple Plans to Expands Presence ...

Wed 27 Mar 2013, Seema Sanghavi

0 comments

Apple Plans to Expands Presence in India

Yesterday, Apple Insider reported that in light of Apple’s recent successes in India, the company plans to significantly grow its presence in the country by 2015...... read more

Building Apps for the Social Good

Tue 26 Mar 2013, Seema Sanghavi

0 comments

For the first time in India, the government of the state of Maharashtra is working with Microsoft to develop apps for the social good. The apps are meant to help civic...... read more

Messenger is Not Going to be Tak...

Thu 17 Jan 2013, Vitto Christaldi

0 comments

Messenger is Not Going to be Taken Down on March 15

Microsoft's instant messaging service “Messenger” (or also known as “MSN”) is not going to be terminated completely on March 15th, so the rumor...... read more