Bing up in US but down in Europe because of Seznam

Fri 7 August 2009 09:02, Bas van den Beld

Bing up in US but down in Europe because of Seznam

Internet monitoring company StatCounter this week displayed results showing that Bing saw again an increase of market share in the US. With a market share of 9,41% in July they were up 1,18% compared to a month earlier.

In Europe however Statcounter is giving us some very different Bing-numbers. With a market share of 1,52% they are down, only a little (0,04%), but down. The numbers also show that Google is losing market share, even a bigger percentage then Bing, they lose 1% but are still market leader by far with 93,15%.

In Europe Statcounter provides these numbers when it comes to market shares in July 2009:

Google: 93,15% (-1%)
Yahoo: 2,06% (+0,1%)
Bing: 1,52% (-0,04%)
Seznam: 1,27%
Yandex: 0,73% (-0,02%)
Ask: 0,41%
Other: 1,27% (+0,1%)

The loss in market share is remarkable but is mainly caused by a huge gaining of market share by a 'local' search engine: Seznam. This Czech search engine now has a market share of 1,27%. The share is mainly caused by the large amount of Czech users. In Czech Seznam is the biggest search engine with a market share of 57,28%, where Google only sees a share of 42%. This is a huge difference with the month of June when Google was the biggest in Czech with 62,75%, while Seznam only had 35,91%.

The reason for this remarkable growth is not clear, so it is not clear either if we should 'believe' the numbers Statcounter is giving us.

The numbers do suggest that compared to Google Bing is also gaining market share in Europe. This is remarkable because Bing in most countries still uses the 'old' Live Search and doesn't have the features the US does. Only in the UK users get more functionalities. That doesn't really show in the user statistics so far, only a growth of 0,01%. Though in the UK Google is losing slightly, 0,28%.

In other countries Bing's growth is minor as well, 0,12% in Germany, no growth in France and even a small decline (0,05%) in the Netherlands.

The Google dominance stays big in Europe, but July was a month with some movement in the market. Though the movement was minor.

  • Comments (5)
  • Research
  • Tell-a-cowboy

Comments (5)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • msnNow
  • Google users switching to Bing, when being forced
  • Google users switching to Bing
  • Stefan Weitz (Bing) about Bing in Europe
  • Search overload Bing ad
  • How well does the street know Bing?
  • Microsoft LookingGlass Video Demo
  • Steve Ballmer interviewed by TechCrunch

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap