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UK searching for holidays in home country

Mon 3 August 2009 11:07, Editors

UK searching for holidays in home country

The recession kicked in. One of the areas this can be seen best is in the travel industry. This can be seen in how people search. In the UK for example people are not searching for holidays in Spain, but in their own country.

With the time of year in mind Hitwise decided to look at what people are searching for related to travel subjects. Most searched for is a UK holiday resort.

The top ten of Hitwise looks like this:

cheshire show 2009
paradise gardens
cartoon network
weymouth hotels
hotelclub
blickling hall
camping in cornwall
hiexpress
powells cottages
country holidays

Hitwise also looked at the top 10 most searched travel terms. The 'cheap flights' airways Ryanair and Easyjet are most searched for and confirm the recession-minded searches people in the UK make right now:

ryanair
easyjet
aa route planner
google maps
thomas cook
tfl
train times
multimap
national rail
trip advisor

<Steve Ballmer's alter ego commen...

Our Daily Search Pic(k): Microho...>

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Marketing 17/09/2009 13:54 uur
Customer Insight/Research Manager, UK (http://bit.ly/19piRF) Strategic Planning Manager, London (http://bit.ly/19o3mT)
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if you have any interesting research to share join this site and discuss your research on http://www.investorcorner.co.uk
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