Comscore numbers: Google's dominance will not be affected

Fri 31 July 2009 11:13, Editors

Though Microsoft and Yahoo join forces trying to get more share of the search market, they probably shouldn't get their hopes up when it comes to beating Google, especcially not in Europe.

Comscore is now showing us numbers which will make Microsoft and Yahoo very modest when it comes to market share. Where in the US Google takes up 60% of the searches, in most European countries Google gets over 80%.

Comscore numbers: Google's dominance will not be affected

Off course these numbers aren't news for us Europeans. The Americans however will be looking differently at these numbers and are still 'surprised'.

Comscore's numbers show Google is dominant in every country but that in Turkey they are the strongest with a market share of over 90%. The "over 90%" number can also be found in other parts of Europe though, but the Comscore numbers don't show these.

Comscore looked at the 'bigger' European countries. In Germany Google has a little over 80% market share, while France and the UK stay just below the 80% line and Italy gets close to 90%.


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