On social networks people... search!
A very interesting whitepaper by Oneupweb about a eyetracking research they performed shows a very interesting outcome: when on a social network website participants tend to... search...
When asked to perform specific searches on brands the participants tended to look at the top results of the search and at the ads next to them.
The overall conclusion findings by Oneupweb:
Below you can see some more of the screens from the research. If you want to read the entire whitepaper you can download it from the website of Oneupweb.
Search for Pepsi on Facebook
Search for Pepsi on YouTube
Tagcloudimages sem social media europe search twitter app tools marketing london gmail iphone china maps search engine seo youtube spain streetview baidu research google wave searchcowboys viral google maps mobile business adwords yahoo matt cutts search engines ses facebook bing android google earth website news google linkbuilding