On social networks people... search!
A very interesting whitepaper by Oneupweb about a eyetracking research they performed shows a very interesting outcome: when on a social network website participants tend to... search...
When asked to perform specific searches on brands the participants tended to look at the top results of the search and at the ads next to them.
The overall conclusion findings by Oneupweb:
Below you can see some more of the screens from the research. If you want to read the entire whitepaper you can download it from the website of Oneupweb.
Search for Pepsi on Facebook
Search for Pepsi on YouTube
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