On social networks people... search!
A very interesting whitepaper by Oneupweb about a eyetracking research they performed shows a very interesting outcome: when on a social network website participants tend to... search...
When asked to perform specific searches on brands the participants tended to look at the top results of the search and at the ads next to them.
The overall conclusion findings by Oneupweb:
Below you can see some more of the screens from the research. If you want to read the entire whitepaper you can download it from the website of Oneupweb.
Search for Pepsi on Facebook
Search for Pepsi on YouTube
Tagcloudrealtime sem marketing google tools images privacy website matt cutts russia indonesia internet search youtube interview maps research linkbuilding london twitter microsoft streetview ppc blogger social media iphone google street view search engine google wave news apple bing gmail adwords seo spain a4uexpo funny google maps baidu
12 June 2013 / 13 June 2013