Europe still waiting for the 'Bingvasion'

Thu 2 July 2009 09:02, Bas van den Beld

In the last month (June) Bing has taken a market share of 1,56% in Europe. That's what numbers of Statcounter show when it comes to stats of search engines in Europe. With that Bing takes a bigger part of the market then Windows Live (0,72%) did in the entire last year, but it's only a small gain. Yahoo is still second in Europe with a market share of 2,09%

The rise of Bing isn't going as fast as in the US. There Bing made a market share of 8,23% in June, thus closing the gap with Yahoo fast, which is on 11,04%. Google is still the dominant force in both Europe (94% according to Statcounter) and the US (78%).

Not surprisingly most Bing-visitors came from the UK. In the UK Bing took 2,78% and Yahoo 4,24%. Compared to a month earlier when MSN and Live combined took 2,66% off the market and Yahoo had 4,29% not a big shift.

In other countries Bing even got less market share, in Germany Bing grabbed 0,77%, The Netherlands 1,49%, Belgium 1,4%, Spain 1,09%, Italy 1,32%, Portugal 1,53%, while in France 1,65% used Bing.

Also in the Nordics Bing hasn't 'hit it off' yet: Norway was the most succefull with 2,35%, followed by Sweden 1,77%, Iceland 1,71%, Denmark 1,66% and Finland 1,24%.

It should be noted that numbers differ from one 'counter' to another, but the low market share Bing has and the big difference with the US does add up if you look at the way Microsoft is rolling out the new search engine and the dominance of Google. It will be difficult to change the Google dominance in Europe, but when all the features that are rolled out in the US will also reach Europe Bing might gain some more percentages. However Microsoft shouldn't wait too long. If Europeans believe "Bing is not it" than it will be a lot harder to gain ground. So come on in Mel ;).

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