Europe still waiting for the 'Bingvasion'

Thu 2 July 2009 09:02, Bas van den Beld

Europe still waiting for the 'Bingvasion'

In the last month (June) Bing has taken a market share of 1,56% in Europe. That's what numbers of Statcounter show when it comes to stats of search engines in Europe. With that Bing takes a bigger part of the market then Windows Live (0,72%) did in the entire last year, but it's only a small gain. Yahoo is still second in Europe with a market share of 2,09%

The rise of Bing isn't going as fast as in the US. There Bing made a market share of 8,23% in June, thus closing the gap with Yahoo fast, which is on 11,04%. Google is still the dominant force in both Europe (94% according to Statcounter) and the US (78%).

Not surprisingly most Bing-visitors came from the UK. In the UK Bing took 2,78% and Yahoo 4,24%. Compared to a month earlier when MSN and Live combined took 2,66% off the market and Yahoo had 4,29% not a big shift.

In other countries Bing even got less market share, in Germany Bing grabbed 0,77%, The Netherlands 1,49%, Belgium 1,4%, Spain 1,09%, Italy 1,32%, Portugal 1,53%, while in France 1,65% used Bing.

Also in the Nordics Bing hasn't 'hit it off' yet: Norway was the most succefull with 2,35%, followed by Sweden 1,77%, Iceland 1,71%, Denmark 1,66% and Finland 1,24%.

It should be noted that numbers differ from one 'counter' to another, but the low market share Bing has and the big difference with the US does add up if you look at the way Microsoft is rolling out the new search engine and the dominance of Google. It will be difficult to change the Google dominance in Europe, but when all the features that are rolled out in the US will also reach Europe Bing might gain some more percentages. However Microsoft shouldn't wait too long. If Europeans believe "Bing is not it" than it will be a lot harder to gain ground. So come on in Mel ;).


  • Comments (2)
  • Research
  • Tell-a-cowboy

Comments (2)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • msnNow
  • Google users switching to Bing, when being forced
  • Google users switching to Bing
  • Stefan Weitz (Bing) about Bing in Europe
  • Search overload Bing ad
  • How well does the street know Bing?
  • Microsoft LookingGlass Video Demo
  • Steve Ballmer interviewed by TechCrunch

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap