European online ad spending up 20%
IAB Europe released its online advertising expenditure research 2008 and found that European online ad spending was up 20% in 2008 compared to a year earlier. In total €12.9 billion was spent. Search is stille the most popular way of online advertising.
The growth seemed to be mainly caused by the 'big spenders' as the top ten countries accounted for 93% but six of the top 10 European markets grew less than 20%. Big example in that was The Netherlands which only grew 9%. The Netherlands always was a front player in this area. Smaller markets like Poland and Slovenia saw a growth of 60% and 77%.
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