Online advertising spending in Europe increasing
Marketers think that despite the economic downfall online advertising will be rising 18% in 2009 and even 21% in 2010. This was one of the results of the survey that the European Interactive Advertising Association (EIAA) performed amongst its members.
The survey was performed by over 300 respondents in the UK, France, Germany, Italy, Spain, Netherlands, Belgium, Sweden, Norway and the pan-European sector. The marketers worked in the Automotive, entertainment, travel, consumer electronics, FMCG, telecommunications,finance and retail sectors.
Only 8% said it would increase their classified advertising. Afilliates, behavorial targeting and ad networks all will see an increase of around 25%. The money which will be spent more in 2009 mainly comes from magazines (46%) and TV (37%).
With online marketing marketers mainly want to direct market and branding. In that they target those between 25 and 44 the most.
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