Travel sites less visited through paid search
In the last 12 months traffic to UK travel websites via paid search has declined from 25.4% in March 2008 to 21.7% in March 2009. The decline varies among different categories. Agencies (with for example Expedia) suffer the most, with a decline of 12,3%.
Other categories were Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%). Hitwise both looked at the decline in actual upstream traffic and the paid search rate. In both areas Agencies suffer the most. See the tables after the read more.
Tagcloudsocial media twitter search viral europe images ses website google maps social blogger google analytics search engine bing realtime internet gmail apple baidu marketing indonesia a4uexpo business search engine strategies spain matt cutts google wave ppc adwords research ads app privacy iphone mobile blog maps event funny