Travel sites less visited through paid search
In the last 12 months traffic to UK travel websites via paid search has declined from 25.4% in March 2008 to 21.7% in March 2009. The decline varies among different categories. Agencies (with for example Expedia) suffer the most, with a decline of 12,3%.
Other categories were Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%). Hitwise both looked at the decline in actual upstream traffic and the paid search rate. In both areas Agencies suffer the most. See the tables after the read more.
Tagcloudseo search engine strategies event website microsoft android mobile ppc advertising europe indonesia viral news russia ads research baidu twitter realtime matt cutts search engines china gmail video funny yandex adwords smx youtube social media google maps spain apple a4uexpo search engine tools google wave images sem bing