Travel sites less visited through paid search

Fri 1 May 2009 14:16, Bas van den Beld

In the last 12 months traffic to UK travel websites via paid search has declined from 25.4% in March 2008 to 21.7% in March 2009. The decline varies among different categories. Agencies (with for example Expedia) suffer the most, with a decline of 12,3%.

Other categories were Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%). Hitwise both looked at  the decline in actual upstream traffic and the paid search rate. In both areas Agencies suffer the most. See the tables after the read more.

Travel sites less visited through paid search
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