Travel sites less visited through paid search
In the last 12 months traffic to UK travel websites via paid search has declined from 25.4% in March 2008 to 21.7% in March 2009. The decline varies among different categories. Agencies (with for example Expedia) suffer the most, with a decline of 12,3%.
Other categories were Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%). Hitwise both looked at the decline in actual upstream traffic and the paid search rate. In both areas Agencies suffer the most. See the tables after the read more.
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