Travel sites less visited through paid search
In the last 12 months traffic to UK travel websites via paid search has declined from 25.4% in March 2008 to 21.7% in March 2009. The decline varies among different categories. Agencies (with for example Expedia) suffer the most, with a decline of 12,3%.
Other categories were Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%). Hitwise both looked at the decline in actual upstream traffic and the paid search rate. In both areas Agencies suffer the most. See the tables after the read more.
Tagcloudyoutube internet street view europe china research event search engines matt cutts blog funny gmail google maps maps news spain search engine google earth analytics social media viral privacy twitter search engine strategies linkbuilding indonesia sem iphone ses russia microsoft blogger baidu android advertising app apple browser ppc interview