Travel sites less visited through paid search
In the last 12 months traffic to UK travel websites via paid search has declined from 25.4% in March 2008 to 21.7% in March 2009. The decline varies among different categories. Agencies (with for example Expedia) suffer the most, with a decline of 12,3%.
Other categories were Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%). Hitwise both looked at the decline in actual upstream traffic and the paid search rate. In both areas Agencies suffer the most. See the tables after the read more.
Tagcloudgoogle earth sea a4uexpo video business street view maps news youtube android privacy russia facebook google wave app blogger ppc baidu tools apple ads china realtime interview mobile streetview microsoft bing search engine blog smx browser matt cutts twitter europe google tools social yandex gmail search engines