The Polish market: high potential in Eastern Europe?
Some countries are less known for their Internet-knowledge and usage than others. And sometimes that's too bad, because a lot of these countries might be underestimated. Poland is probably one of them.
The advertising market is growing, but still has got a lot of room for improvement. The Polish IAB calculated that in 2008 there was 164.6 million Euros spent in online advertising in Poland, which was 57% more than the year before.
Finally a look at the most used websites in Poland. As everywhere in Europe Google is the biggest one of all. It has a range of 86% in the market. What's interesting is that there are some local Social Networks and Webportals playing a larger part. Onet.pl for example has a reach of 62% and accounts for 9.541 million users. "Only" a small 4.000 million less than Google.
The Polish market is one for the future, but if you're smart you get in now. It has got potential. And when you come in early...
Read more on the Polish market at Maxroy.com.
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