Social Networks more and more a source for shopping

Fri 24 April 2009 14:16, Bas van den Beld

Social Networks more and more a source for shopping

Should we focus more on social networks with our online shops? Research now shows that maybe we should. If the UK is an example for the rest of Europe we better get ready.

In the last 12 months the traffic from social networksites increased where traffic from paid search listing decreased. The main traffic source for online shops is still search engines, but social networks are gaining ground.

Sites that win the most of the growth or social networks are the big shops like eBay and Amazon.

Top 10 online retail websites receiving traffic from social networks, March 2009:

1. eBay UK (1.94% of all downstream visits from social networks)
2. Amazon UK (0.40%)
3. Play.com (0.19%)
4. ASOS (0.13%)
5. eBay (0.10%)
6. Argos (0.09%)
7. Gumtree.com (0.09%)
8. Amazon.com (0.08%)
9. TopShop.com (0.08%)
10. HotUKDeals (0.08%)

Though the numbers are still very small there is an indication that things are changing. The growth of social networks is very fast. And for example e-mail, one of the main sources a year ago, was outrun by social networks.

Retail_sources

  • Comments (2)
  • Research
  • Tell-a-cowboy

Comments (2)

 

  • Interesting results, Hotukdeals is infact a social site itself, presume it's people going back and forth between each site.

    Vr 24 apr 2009, 14:49


  • I'd say that outside Networks convert better than social elements on the site, because of the trust issues.

    Vr 24 apr 2009, 20:30

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