Social Networks more and more a source for shopping

Fri 24 April 2009 14:16, Bas van den Beld

Social Networks more and more a source for shopping

Should we focus more on social networks with our online shops? Research now shows that maybe we should. If the UK is an example for the rest of Europe we better get ready.

In the last 12 months the traffic from social networksites increased where traffic from paid search listing decreased. The main traffic source for online shops is still search engines, but social networks are gaining ground.

Sites that win the most of the growth or social networks are the big shops like eBay and Amazon.

Top 10 online retail websites receiving traffic from social networks, March 2009:

1. eBay UK (1.94% of all downstream visits from social networks)
2. Amazon UK (0.40%)
3. (0.19%)
4. ASOS (0.13%)
5. eBay (0.10%)
6. Argos (0.09%)
7. (0.09%)
8. (0.08%)
9. (0.08%)
10. HotUKDeals (0.08%)

Though the numbers are still very small there is an indication that things are changing. The growth of social networks is very fast. And for example e-mail, one of the main sources a year ago, was outrun by social networks.


  • Comments (3)
  • Research
  • Tell-a-cowboy

Comments (3)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Boston Marathon Bombing
  • India Startup Report
  • Inauguration of Social Media Lab in Mumbai
  • Litago
  • Litago
  • Litago compaign
  • Perfect Sunset
  • Mom social media

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap