Belgian market keeps on growing

Tue 16 September 2008 22:36, Editors

The Interactive Advertising Bureau (IAB) conducted a studies on online advertorial behavior in Belgium in 2006-2007 and gave a prediction for 2008.

Ad revenues grew with 41% in 2007 compared to a year earlier. Only Germany saw a bigger growth (43%).

Iabbelgium

The biggest growth can be seen in keywordbuying which grew 82% in 2006-2007. Display adds (37%) and e-mail (24%) also grew substantially. Also the budget for campaigns is growing.

The complete report can be downloaded on the website of IAB Belgium.


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