Ask research shows: recession
Times are changing. Right now we have seemed to have hit a recession. And a recession is not just a lack of money, its a mindset. It's all about trust.
Ask researched several topics like fashion, finance, holidays, recipes and homes.
The "Finance" topic is off course an interesting one to look at when it comes to recession or not. In 2006 people were searching for terms like "125% mortgages", "City centre apartments" and "Private school fees" while in 2009 "Property auctions", "Best savings rates" and "Bank of England base rate" are top searches. Do you need a more clear indication?
If you do, just look at the Holiday-searches. Where in 2006 we traveled to "Florida" and did "Caribbean cruises" and "Weddings abroad" we are now heading up to "Turkey", taking "Coach tours" and sleeping in a "Bed & breakfast" or a "Gites in France". And if we are staying at home we are no longer looking for "Interior designers" but for "IKEA".
Finally the recipies do give something away. In stead of cooking "Oysters" or "Scallops fried in brandy" we are now looking for recipies like a "Simple roast chicken" or a "Sausage and bean cassoulet".
The research clearly shows we are thinking differently these days and looking out for our money.
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