Only 56% of German companies using Analytics
A recent study performed by Webtrends shows German companies could benefit from using web analytics but only 56 percent of them is actually using them.
64 percent of the companies are collecting data for optimizing their websites and campagnes, but there is 'room for improvement' so says the research paper. In other European countries like the UK these tools are used more often.
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12 June 2013 / 13 June 2013