Only 56% of German companies using Analytics

Mon 9 March 2009 09:16, Bas van den Beld

Only 56% of German companies using Analytics

A recent study performed by Webtrends shows German companies could benefit from using web analytics but only 56 percent of them is actually using them.

The study, called 'Analysis V Action' international companies from, amongst others, UK, France, Germany, Italy and Sweden were asked if and how they were using analytic tools. Where internationally 63 percent is using Analytics German companies stay behind with only 56 percent.

64 percent of the companies are collecting data for optimizing their websites and campagnes, but there is 'room for improvement' so says the research paper. In other European countries like the UK these tools are used more often.

The companies in the research are divided in four groups:
- "Strauße" (ostriches): those who don't know about Analytics at all
- "Tauben" (pigeons): those who are using simple tools for marketing campaignes
- "Spechte"(woodpeckers): those who are using analytic tools but could be using them better
- "Adlern" (eagles): those who work with analytic tools and are optimizing their processes because of it.

The last group is relatively the biggest group with 36 percent, but still 26 percent says it uses simple tools and so far won't be investing in Analytic tools.

The full report will be available at the end of March. Then we can also take a look at the other countries (UK, France, Italy and Sweden) included in the research.


  • Comments (0)
  • Research
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Web Analytics TV With Avinash Kaushik and Nick Mihailovski
  • Google users switching to Bing
  • Commercial Heineken for paid ads research with Google
  • Google and Heineken research on paid ads
  • The MESH project: semantic search a Google Killer?
  • Sunderland scores curious goal against Liverpool
  • Microsoft LookingGlass Video Demo
  • Hacking Google Analytics for Keyword Research

Related tweets


Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Hard to describe

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia



Columns




Newsletter

Subscribe to SC Newsletter:


RSS Feed


Button_sc_ad

Search


Twitter

» SC Tweetfeed

» Follow SC Tweetfeed


My BlogLog


Flickr

  • DSP-finish-streetview-drop-pantsDSP-bye-bye-cowboys
  • DSP-history-of-my-blogDSP-Google-before-you-tweet
  • DSP-Map_UK_internet_visitsDSP-Google-binged
  • DSP-Japanese_maps_weirdnessDSP-Google-Why...
  • DSP-David_Cameron-SEODSP-googolopoly
» SC on Flickr




© 2012 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap