Only 56% of German companies using Analytics

Mon 9 March 2009 09:16, Bas van den Beld

A recent study performed by Webtrends shows German companies could benefit from using web analytics but only 56 percent of them is actually using them.

The study, called 'Analysis V Action' international companies from, amongst others, UK, France, Germany, Italy and Sweden were asked if and how they were using analytic tools. Where internationally 63 percent is using Analytics German companies stay behind with only 56 percent.

64 percent of the companies are collecting data for optimizing their websites and campagnes, but there is 'room for improvement' so says the research paper. In other European countries like the UK these tools are used more often.

The companies in the research are divided in four groups:
- "Strauße" (ostriches): those who don't know about Analytics at all
- "Tauben" (pigeons): those who are using simple tools for marketing campaignes
- "Spechte"(woodpeckers): those who are using analytic tools but could be using them better
- "Adlern" (eagles): those who work with analytic tools and are optimizing their processes because of it.

The last group is relatively the biggest group with 36 percent, but still 26 percent says it uses simple tools and so far won't be investing in Analytic tools.

The full report will be available at the end of March. Then we can also take a look at the other countries (UK, France, Italy and Sweden) included in the research.

<Our weekend reading list - Week ...

Videos from SES London 2009>

Comment

Addicted or not?

Fri 3 Feb 2012, Tom Scheffers

0 comments

Social media is everywhere and has found it's way deep in human society. So deep that a new addiction is born.. Facebook! ... read more

Is Mobile Taking Off in Belgium?

Wed 10 Nov 2010, Gabriel Goldberg

5 comments

Is Mobile Internet Finally Taking Off in Belgium?At Semetis we are monitoring closely internet latest trends. Mobile Internet is hot and a big buzz for more than one y...... read more

Mobile Internet is growing in Be...

Wed 9 Jun 2010, Gabriel Goldberg

1 comment

Here is a first post by Gabriel Goldberg from Semetis. Gabriel will introduce himself to the readers later this week. At the beginning of April 2010, we published t...... read more

Best of social & analytics t...

Thu 27 May 2010, Editors

1 comment

At Search Cowboys we covered day 1 of SMX Advanced London last week. Although there were less visitors the second day, the social and analytics tracks definitely were worth visiting. In this post, we summarize all the interesting quotes, statements and information of the second day. Those who have been following our twitter feed last week already have seen most of the best news that day. Conversion science - the ultimate goal is customer conversion In this session, with Chris Sherman ...... read more