Get them while they're shopping
When are online advertising messages most effective? When will surfers click them? If we only knew... Well now we do. Internet Advertising Bureau (IAB) UK together with Lightspeed Research performed a survey to find out when internet users believed they were most receptive to advertisements.
The fact that users feel most receptive for ads when they are shopping is an indication that at that time the ads should be more focussed on the actual selling. An ad which is for example pointing out a discount will be clicked on more often. The main interest for advertisers at that time is to find out when people are shopping.
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