Dutch web shops believe in Search
Dutch web shops are making more and more use of search engine marketing. Research initiated by Dutch SEO-company Traffic Builders and performed by Market Share shows the awareness amongst web shops to use search engine marketing is growing.
More than three quarter of the researched web shops says it won’t cut back on the search budgets in 2009 despite the financial crisis. 64,2% actually said it would higher the budget. These numbers might seem big but one have to keep in mind that budgets are max 5 percent of the turnover.
Print media will feel the move to online advertising. 51,1 percent says it will spent more on search advertising in the upcoming year and will take that money away from the print-budgets.
Search engine optimization is regarded to be the most important online marketing channel. After that comes search advertising. However search advertising is being used as a marketing instrument more often than search engine optimization. Reasons for that are not given in the research but Traffic Builders believes that is because SEA gives faster result and is better measurable.
Though respondents believe SEO is important most of them feel that the industry is still very immature. Though 44,8% believes the industry’s image is improving they feel there is still a lot to gain in terms of knowledge, transparency and innovation.
Almost half of the respondents feel they want to do SEO in house. But when asked what kind of agency they would use when performing SEO out house most of them (52,9%) want a specialized agency.
The entire research paper (to be downloaded at the Traffic Builders website, PDF in Dutch) shows some more interesting numbers. A few numbers given:
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12 June 2013 / 13 June 2013