Brits are looking for vouchers

Wed 14 January 2009 11:29, Editors

Brits are looking for vouchers

The weeks after Christmas are usually the weeks where people go hunting for bargains. Last year Hitwise saw a big growth in post Christmas-sales-searches. This year it seems as if the Brits are hunting for bargains. According to Hitwise Brits were mainly looking for discount vouchers.

The term ‘vouchers’ saw an increase of searches of 143% in the last year. It peaked just before Christmas. Right after Christmas searches for “sale” and “sales” went up.


So where do all the searchers end up? Off course, Amazon saw a rise in visitors entering with the search term ‘voucher’ but also sites like Argos, and E-Bay profited.

The top 10 retailers that received traffic from voucher sites during December:
1. Amazon UK (which picked up 3.3% of downstream visits from voucher sites)
2. Argos (3.0%)
3. (2.8%)
4. eBay UK (1.9%)
5. Dixons Online (1.2%)
6. Tesco Direct (1.1%)
7. Comet UK (1.0%)
8. (0.9%)
9. Currys (0.9%)
10. John Lewis (0.9%)


Optimizing for voucher-terms can be very interesting. Looking at the graphs Hitwise provided and a little research at Google Trends and Insights show that searches for terms like voucher are growing pretty steady. And the terms are not only ‘hot’ during the holidays. Off course this kind of behavior is not new in the US, but aiming for those hunting for vouchers might just be the new way to go in the UK.

  • Comments (0)
  • Research
  • Tell-a-cowboy


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • India Startup Report
  • Using Google search
  • Google users switching to Bing
  • Christoph Cemper interviewed by Bas van den Beld at SES Berlin
  • Interview with Mike Grehan about SES Berlin and more
  • Interview with the SES panel "Search around the World" by Bas van den Beld
  • Commercial Heineken for paid ads research with Google
  • Google and Heineken research on paid ads

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap