Brits are looking for vouchers

Wed 14 January 2009 11:29, Editors

The weeks after Christmas are usually the weeks where people go hunting for bargains. Last year Hitwise saw a big growth in post Christmas-sales-searches. This year it seems as if the Brits are hunting for bargains. According to Hitwise Brits were mainly looking for discount vouchers.

The term ‘vouchers’ saw an increase of searches of 143% in the last year. It peaked just before Christmas. Right after Christmas searches for “sale” and “sales” went up.

So where do all the searchers end up? Off course, Amazon saw a rise in visitors entering with the search term ‘voucher’ but also sites like Argos, Play.com and E-Bay profited.

The top 10 retailers that received traffic from voucher sites during December:
1. Amazon UK (which picked up 3.3% of downstream visits from voucher sites)
2. Argos (3.0%)
3. Play.com (2.8%)
4. eBay UK (1.9%)
5. Dixons Online (1.2%)
6. Tesco Direct (1.1%)
7. Comet UK (1.0%)
8. Tesco.com (0.9%)
9. Currys (0.9%)
10. John Lewis (0.9%)

Optimizing for voucher-terms can be very interesting. Looking at the graphs Hitwise provided and a little research at Google Trends and Insights show that searches for terms like voucher are growing pretty steady. And the terms are not only ‘hot’ during the holidays. Off course this kind of behavior is not new in the US, but aiming for those hunting for vouchers might just be the new way to go in the UK.

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