Pharmaceutical Executives believe in search

Thu 1 January 2009 16:12, Editors

In the UK MarketBridge and Pharmaceutical Executive magazine surveyed 220 executives within the pharmaceutical industry. Results of that survey show that search engine marketing is found to be the most effective way of digitally advertising.

Paid search, organic search and webinars were seen as most effective online strategies. Blogs, virtual worlds and social networks were seen as less effective. More than half (60 percent) of the executives said to be focusing more on spending on their own website.

"Pharmaceutical marketers do plan to fully integrate digital marketing into their overall marketing strategies. Digital marketing spend is expected to rise and digital has at least 'some influence' in hiring, as organisations move more towards digital marketing adoption," the report concluded.

<What will 2009 bring in Search?

Is Marissa Mayer really leaving ...>

Comment

Research: Public Holiday Makes P...

Thu 2 May 2013, Vitto Christaldi

0 comments

Research: Public Holiday Makes People Happier

International Labour Day is celebrated annually on May 1st (yesterday). In several countries, International Labour Day is usually put as a public holiday to celebrate ...... read more

India Startup Report Examines In...

Thu 21 Mar 2013, Seema Sanghavi

0 comments

India Startup Report Examines India's Startup Scene

Co-Founder of CardMunch, Bowei Gai, has recently announced the launch of the India Startup Report. The report contains observations of the Indian startup ecosystem. It...... read more

Facebook causes envy and frustra...

Thu 24 Jan 2013, Tamara Yadvichuk

0 comments

Facebook news feed provides its users with a wealth of information about personal and social lives of their friends. A recent report by German researches suggests th...... read more

Do Facebook and Twitter Make Peo...

Tue 18 Sep 2012, Vitto Christaldi

1 comment

Do Facebook and Twitter Make People Fat?

Time spent on social networking sites comes at the expense of other activities, especially physical activities, as revealed in the new study conducted by the Universit...... read more