Pharmaceutical Executives believe in search

Thu 1 January 2009 16:12, Editors

Pharmaceutical Executives believe in search

In the UK MarketBridge and Pharmaceutical Executive magazine surveyed 220 executives within the pharmaceutical industry. Results of that survey show that search engine marketing is found to be the most effective way of digitally advertising.

Paid search, organic search and webinars were seen as most effective online strategies. Blogs, virtual worlds and social networks were seen as less effective. More than half (60 percent) of the executives said to be focusing more on spending on their own website.

"Pharmaceutical marketers do plan to fully integrate digital marketing into their overall marketing strategies. Digital marketing spend is expected to rise and digital has at least 'some influence' in hiring, as organisations move more towards digital marketing adoption," the report concluded.

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