Pharmaceutical Executives believe in search
In the UK MarketBridge and Pharmaceutical Executive magazine surveyed 220 executives within the pharmaceutical industry. Results of that survey show that search engine marketing is found to be the most effective way of digitally advertising.
Paid search, organic search and webinars were seen as most effective online strategies. Blogs, virtual worlds and social networks were seen as less effective. More than half (60 percent) of the executives said to be focusing more on spending on their own website.
"Pharmaceutical marketers do plan to fully integrate digital marketing into their overall marketing strategies. Digital marketing spend is expected to rise and digital has at least 'some influence' in hiring, as organisations move more towards digital marketing adoption," the report concluded.
Tagcloudapp google maps website images microsoft russia marketing google wave search engine strategies facebook sea a4uexpo seo google baidu business social search engines social media search interview viral gmail event blog search engine twitter yahoo bing google earth blogger mobile ads video youtube advertising apple london iphone realtime