SEO and SEA thrive while Google campaign prices keep growing
Econsultancy just released its UK Search Engine Marketing Benchmarking Report 2010 in collaboration with Guava. The report found that UK companies “have ramped up their investment in paid search and SEO this year as the economy has emerged tentatively from recession”.
But SEO is not the only form of search engine marketing, thriving in the UK. Econsultancy found that pay-per-click search advertising “is also buoyant”.
The author is a 360 degrees interactive marketer and serial blogger. You can connect with him on Twitter here.
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