SEMPO report confirms growing role of social media
The latest report on the state of search engine marketing, the SEMPO launched last month, shows, besides the leading position of Google, the increasing role of social media. One of the key findings in the SEMPO report revealed just how powerful Google is as a search engine with 97% of the responding companies claiming that they paid to advertise via Google AdWords.
Google is well aware of this and the majority of responses concluded
that they had to pay more for Google services than they did in 2009.
other search engines such as Yahoo and Bing, the price increases were
the minority, noted in 32% and 29% of responses, respectively.
impact (and end?) of the economic recession
analysts pointed the economic recession in the United States as the
primary reason for the slump that the marketing environment experienced
during 2009. However, as concluded by the report, the market began to
come back in late 2009 and the momentum has carried over into the early
part of 2010.
According to the outgoing President of Search
Engine Marketing Professionals Organization, Sara Holoubek, the market
should continue to flourish this year with a projected double-digit
growth in percentage.
One of the most important conclusions of
this study was what challenges would face web site and marketing firms
ROI and social media
SEMPO concluded that
finding appropriate techniques that could be used to measure returns on
investments (ROI) would be the most difficult task for marketing
entities. However, analysts of this report also concluded that this
problem could actually result in marked organic growth in budgetary
requirements of marketing campaigns.
Finally, the 2010 SEMPO
report also found that one of the key factors in successful marketing
for companies this year would be the use of social networking and media
web sites such as Facebook and Twitter.
Results concluded that
the biggest opportunities in vast returns on investment were delegated
to such social media tactics.
Originally posted and read more here.