SEMPO report confirms growing role of social media

Mon 5 April 2010 18:34, Editors

The latest report on the state of search engine marketing, the SEMPO launched last month, shows, besides the leading position of Google, the increasing role of social media. One of the key findings in the SEMPO report revealed just how powerful Google is as a search engine with 97% of the responding companies claiming that they paid to advertise via Google AdWords.

Google is well aware of this and the majority of responses concluded that they had to pay more for Google services than they did in 2009.

With other search engines such as Yahoo and Bing, the price increases were the minority, noted in 32% and 29% of responses, respectively.

The impact (and end?) of the economic recession

Many market analysts pointed the economic recession in the United States as the primary reason for the slump that the marketing environment experienced during 2009. However, as concluded by the report, the market began to come back in late 2009 and the momentum has carried over into the early part of 2010.

According to the outgoing President of Search Engine Marketing Professionals Organization, Sara Holoubek, the market should continue to flourish this year with a projected double-digit growth in percentage.

One of the most important conclusions of this study was what challenges would face web site and marketing firms in 2010.

ROI and social media

SEMPO concluded that finding appropriate techniques that could be used to measure returns on investments (ROI) would be the most difficult task for marketing entities. However, analysts of this report also concluded that this problem could actually result in marked organic growth in budgetary requirements of marketing campaigns.

Finally, the 2010 SEMPO report also found that one of the key factors in successful marketing for companies this year would be the use of social networking and media web sites such as Facebook and Twitter.

Results concluded that the biggest opportunities in vast returns on investment were delegated to such social media tactics.

Originally posted and read more here.

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