SEMPO launches State of the Market survey

Mon 8 February 2010 14:03, Editors

In Cooperation with Econsultancy the Search Engine Marketing Professional Organization (SEMPO) has started a survey to find out the economy's effect on year-to-year online marketing spending and investigate new trends.

The State-of-the-Market Survey starts today and is open for participation through Monday, February 22, 2010. Preliminary results will be available in early March with a full report expected in late March. If you join in you will receive a copy of the report.

The survey is open to all SEM managers and professionals working in an agency or in-house corporate position. Participants do not need to be SEMPO members. Log on to http://bit.ly/SEMPO-search to participate. As an incentive for participating in the survey, a free copy of the final report – a $249 value – will be sent to all survey respondents.

Marc Engelsman, member of SEMPO’s research committee and Vice President of Client Programs and Services for Digital Brand Expressions says:

"One of SEMPO’s major contributions to the search marketing arena is the publication of the results of our State-of-the-Market Survey. Now that we are in our sixth year with the survey, we have a proven track record for compiling empirical research that seriously impacts those working in the search marketing industry. We’re very appreciative of marketers taking the time – just about 10 minutes – to participate in the survey because the more people who participate, the bigger the impact the survey will have.”

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