UK Search Engine Report: growth all around

Thu 21 January 2010 09:31, Bas van den Beld

This week Efficient Frontier presented their newest Search Engine Performance Reports on both the US and the UK. The reports look at trends in the market and give predictions on what the search market will bring us.

Efficient Frontier sees a lot of growth in the UK search market. In the last Quarter of 2009 the numbers show a substantial growth in clicks and spending. The research also states spend will go up in 2010.

Some highlights of the report as stated by Efficient Frontier:

Sequential Quarter on Quarter (QoQ) growth is up 27% and Year on Year (YoY) growth is up 16%.
Click through rates on all engines increased year on year (YoY).
Google’s share of clicks rose two percentage points to 86.9% and while Google’s share of spend rose one percentage point QoQ to 87.6%, Yahoo! gave up one percentage point in spend.
Bing held relatively stable at 3.3% share of clicks in Q4 vs. 3.7% in Q3. Bing also remained steady at 4.3% share of spend.
UK also expects 15-20% range in SEM spend growth for the full year of 2010 (based on current economic conditions).

Download the full report here.

<Our Daily Search Pic(k): Photosh...

Our Daily Search Pic(k): How bro...>

Comment

Real Search Cowboys in Belgium

Mon 5 Jul 2010, Gabriel Goldberg

1 comment

Today is the third time I have heard concrete stories of false & misleading pitches from a particular web agency in Belgium. The company promises prospects first p...... read more

Summary: Search University II - ...

Tue 29 Jun 2010, Gabriel Goldberg

0 comments

Come and have a look at the summary of the second edition of the Search University event that took place in Brussels on Friday 28 May 2010 at the prestigious Méridien Hotel. Search University has become the meeting place for European and Belgian experts in Search Marketing. The initiative and program are supported by Google and Microsoft. Speakers included Matt Cutts, Chewy Trewhella, Steffen Ehrhardt & Olivier Zimmer from Google. Other speakers included Gerald Claessens from Kne...... read more

Wanna use shortcuts for AdWords ...

Fri 18 Jun 2010, Gabriel Goldberg

2 comments

Here's a very GEEK post on a simple piece of information you will find nowhere on Google Help Pages. Yet, this is very useful for all SEA specialists out there. We hav...... read more

Truveo lends a hand to Facebook ...

Fri 11 Jun 2010, JP De Clerck

0 comments

Truveo lends a hand to Facebook to compete with YouTube

An increasing number of marketers and, obviously, also search engine marketers are discovering the possibilities of online video. With YouTube videos showing up in Goo...... read more