UK Search Engine Report: growth all around
Thu 21 January 2010 09:31, Bas van den Beld
This week Efficient Frontier presented their newest Search Engine Performance Reports on both the US and the UK. The reports look at trends in the market and give predictions on what the search market will bring us.
Efficient Frontier sees a lot of growth in the UK search market. In the last Quarter of 2009 the numbers show a substantial growth in clicks and spending. The research also states spend will go up in 2010.
Some highlights of the report as stated by Efficient Frontier:
- Sequential Quarter on Quarter (QoQ) growth is up 27% and Year on Year (YoY) growth is up 16%.
- Click through rates on all engines increased year on year (YoY).
- Google’s share of clicks rose two percentage points to 86.9% and while Google’s share of spend rose one percentage point QoQ to 87.6%, Yahoo! gave up one percentage point in spend.
- Bing held relatively stable at 3.3% share of clicks in Q4 vs. 3.7% in Q3. Bing also remained steady at 4.3% share of spend.
- UK also expects 15-20% range in SEM spend growth for the full year of 2010 (based on current economic conditions).
Download the full report here.
Sat 20 Feb 2010, Editors
7 comments
[Christopher Angus] The fields of Search and SEO are – at least in terms of the internet – not incredibly new areas of business, after all, since the early days, people have wanted their websites and web businesses to perform well for them whilst simultaneously outperforming the competition. It might not have always been called the names it has now, but we can all understand its methods and age in some respect, at least.As an established and successful SEO myself, I’ve been ...... read more
Fri 12 Feb 2010, Editors
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As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008.
SES London 2008 - Search Ad Platforms
View more presentations from Richard Gregory.
... read more
Mon 8 Feb 2010, Editors
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In Cooperation with Econsultancy the Search Engine Marketing Professional Organization (SEMPO) has started a survey to find out the economy's effect on year-to-year on...... read more
Mon 8 Feb 2010, Editors
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Like this Pic? Twitter it!. Full version on Flickr.
Via. Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter!
... read more
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- Bas van den Beld called with Roy Huiskes and Eduard Blacqueire about what went on in Search in Holland in July
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- Bas van den Beld called Dave Naylor to find out what went on in Search in the UK in the last couple of weeks.
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- Bas van den Beld and Roy Huiskes discus what happened in search in Holland in May 2009.
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- Heading up to SMX London next week Searchcowboys' Bas van den Beld got to talk to the keynote speaker, Brian Fetherstonhaugh.
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- Podcast in which Bas van den Beld, Roy Huiskes an Eduard Blacquière discuss what happened in search in Holland in March and April 2009.
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- Bas van den Beld called Dave Naylor to find out what Dave thought about what went on in the UK market in February 2009
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- Podcast in which Bas van den Beld, Eduard Blacquière and Roy Huiskes discuss what happened in search in Holland in January 2009.
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