UK Search Engine Report: growth all around

Thu 21 January 2010 09:31, Bas van den Beld

This week Efficient Frontier presented their newest Search Engine Performance Reports on both the US and the UK. The reports look at trends in the market and give predictions on what the search market will bring us.

Efficient Frontier sees a lot of growth in the UK search market. In the last Quarter of 2009 the numbers show a substantial growth in clicks and spending. The research also states spend will go up in 2010.

Some highlights of the report as stated by Efficient Frontier:

Sequential Quarter on Quarter (QoQ) growth is up 27% and Year on Year (YoY) growth is up 16%.
Click through rates on all engines increased year on year (YoY).
Google’s share of clicks rose two percentage points to 86.9% and while Google’s share of spend rose one percentage point QoQ to 87.6%, Yahoo! gave up one percentage point in spend.
Bing held relatively stable at 3.3% share of clicks in Q4 vs. 3.7% in Q3. Bing also remained steady at 4.3% share of spend.
UK also expects 15-20% range in SEM spend growth for the full year of 2010 (based on current economic conditions).

Download the full report here.

<Our Daily Search Pic(k): Photosh...

Our Daily Search Pic(k): How bro...>

Comment

Growing use of smartphones benef...

Wed 17 Mar 2010, Stijn De Meyere

0 comments

Growing use of smartphones benefits social media and Google

The mobile revolution is not coming. It’s there. All industry experts and research firms agree that the sales of smartphones will continue to boost among busines...... read more

Paid Linking is Dying. Time to M...

Sat 20 Feb 2010, Editors

7 comments

[Christopher Angus] The fields of Search and SEO are – at least in terms of the internet – not incredibly new areas of business, after all, since the early days, people have wanted their websites and web businesses to perform well for them whilst simultaneously outperforming the competition. It might not have always been called the names it has now, but we can all understand its methods and age in some respect, at least.As an established and successful SEO myself, I’ve been ...... read more

Presentation: SES London 2008 - ...

Fri 12 Feb 2010, Editors

0 comments

As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008. SES London 2008 - Search Ad Platforms View more presentations from Richard Gregory. ... read more

SEMPO launches State of the Mark...

Mon 8 Feb 2010, Editors

0 comments

SEMPO launches State of the Market survey

In Cooperation with Econsultancy the Search Engine Marketing Professional Organization (SEMPO) has started a survey to find out the economy's effect on year-to-year on...... read more