Affiliate marketing in the Netherlands: Research 2009
What is going on in affiliate marketing land and why? After a couple international studies the Dutch affiliate market is finally also extensively researched. Large and small affiliates were asked about their working methods and vision, the result: a clear insight into the Dutch affiliate market. What has happened in 2009 and what can we expect from the upcoming year 2010?
You hear it more often every day: Affiliate marketing is hot! The market has been growing rapidly over the past few years and a increasing amount of networks is popping up in the Netherlands. Despite the grow in turnover and maturity, the affiliate market remains unclear for many people. Yonego once started as affiliate itself and now finds itself active in managing affiliate marketing campaigns for several large advertisers. Yonego therefore started a large annually research. The results of the survey tell us how to understand our affiliates better, this helps to improve the cooperation between affiliates, networks and advertisers.
Despite this large amount are the affiliate activities limited to a part-time task. 69% limits their hours affiliate marketing to 20 hours each week. 17% spends 40 hours or more on affiliate activities. 21% of the affiliates has its own personnel. No less than 34% of the affiliates answer the question “do you also operate international” with a yes. 44,6% of the affiliates don’t make over €500 each month, but some exceptions boost the average, 10,8% told us they make over €20.000 per month.
Work method affiliates
Holidays, telecommunication, consumer electronics, books/movies/music and clothing are the most popular branches amongst affiliates. Affiliates make their choice for a program based on the relevance with already excising sites and the potential of the turnover. 59,1% admits that financial incentives stimulate the turnover best.
The network Daisycon comes from the survey as the absolute winner. 72,5% works with the Daisycon network, 62,1% works via Tradedoubler, 61,5% via Tradetracker and 55,3% via M4N. Next to all this it appears that 28,1% prefers Daisycon, followed by Tradetracker with 20,1%.
Tips for the networks and the advertisers
On the Yonego website you can read the complete results of the research (Dutch).
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