In 2009 kids were searching for YouTube social media and sex
Halfway through 2009 Symantec looked at what kids were searching for in the first part of the year. It then turned out that YouTube, Google and Facebook were searched for more than sex, which was the fourth most searched for topic. Symantec did the same research at the end of the year. The top three hasn't changed. Behind that we do see some minor changes.
The falling popularity of MySpace for example can also be seen in the way kids search. Where in August MySpace was the fourth most searched for topic they now dropped to number 8.
The list doesn't show very many surprises compared to August, though the high placement of terms like Sex and Porn might surprise some people. Keep in mind though that kids are also teenagers from 16 or 17.
Kids turn out to spent most of their time not searching for those items but for music related topics (30%) for TV/movie related topics (12%).
When it comes to celebrities kids were searching most for Michael Jackson, followed by Taylor Swift, Miley Cyrus, Lady Gaga, Justin Bieber, Selena Gomez, Lil Wayne, Megan Fox, Eminem, Beyonce, Britney Spears, Demi Lovato, Black Eyed Peas, Jonas Brothers, Rihanna, and Chris Brown.
Symantec also looked at the differences between boys and girls. Boys seem more interested in sex than girls with Sex & Porn on place 4 and 5, where girls have sex on place 5 with porn on 24. Boys’ top 25 search terms were mainly comprised of social networking sites, various websites, shopping sites, inappropriate terms, and games. Girls’ top 25 search terms were main comprised of social networking sites, as well as music and entertainment/celebrity terms.
The entire top 100:
Tagcloudgoogle tools interview viral google earth search engine mobile maps smx social media video apple microsoft website europe social google maps yandex search android search engine strategies advertising internet bing realtime indonesia event twitter tools ppc sem streetview google wave seo facebook matt cutts russia ses blog ads business