Get the Europeans in the first 10 results
A research performed by IAB Europe and InSites Consultancy shows European Internet users hardly look beyond the first 10 search results. 70% of those who do go beyond the first ten stop after 20 results.
The survey was a lot broader than just search but showed search engines play a big role in the usage of the Internet and in the process of online buying. 59% is weekly looking for products and services they want to buy online.
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