Searchers using longer search-queries At the Hitwise blog Alan Long reports on trends he spotted in Google Australia. Though its an Australian report the trend he sees is global: the lengthening of search terms is growing. One word search terms declined with 2.3% and two word search terms with 1.9%. Requests longer than three words have increased by 2,8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months.  Long also notices a difference between the search engines. Where Google's search queries become longer, Bing search queries are much more single and two word requests.  CommentResearch: Public Holiday Makes P...0 comments  International Labour Day is celebrated annually on May 1st (yesterday). In several countries, International Labour Day is usually put as a public holiday to celebrate ...... read more
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Comments (1)
I think since algorithms have improved, people have come to expect better results from search engines, so are making more specific searches.
I recently did some research on searches containing different numbers of words (1 - 18 words) and found a significant volume of searches with 5 words or more.
http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/
Guess as search engines continue to invest in providing more relevant search results, the popularity of long-tail searches will only continue to grow.
Vr 27 nov 2009, 03:29