Searchers using longer search-queries
At the Hitwise blog Alan Long reports on trends he spotted in Google Australia. Though its an Australian report the trend he sees is global: the lengthening of search terms is growing.
One word search terms declined with 2.3% and two word search terms with 1.9%. Requests longer than three words have increased by 2,8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months.
Long also notices a difference between the search engines. Where Google's search queries become longer, Bing search queries are much more single and two word requests.
Tagcloudmobile china browser viral iphone ppc search engine business blogger privacy gmail blog android indonesia apple advertising google tools ads search engines search smx ses europe russia app event interview facebook baidu social website matt cutts funny bing google maps yandex linkbuilding streetview news a4uexpo