Searchers using longer search-queries

Wed 25 November 2009 13:25, Editors

Searchers using longer search-queries

At the Hitwise blog Alan Long reports on trends he spotted in Google Australia. Though its an Australian report the trend he sees is global: the lengthening of search terms is growing.

Long looked at year to year trends in the number of keywords used from 2006 through 2009. The numbers show one and two word searches declined while three and longer search requests increased over the past 12 months.

One word search terms declined with 2.3% and two word search terms with 1.9%. Requests longer than three words have increased by 2,8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months.

Search_terms_lenght_all

Long also notices a difference between the search engines. Where Google's search queries become longer, Bing search queries are much more single and two word requests.

Search_length_comparison

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Comments (1)

 

  • I think since algorithms have improved, people have come to expect better results from search engines, so are making more specific searches.

    I recently did some research on searches containing different numbers of words (1 - 18 words) and found a significant volume of searches with 5 words or more.

    http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/

    Guess as search engines continue to invest in providing more relevant search results, the popularity of long-tail searches will only continue to grow.

    Vr 27 nov 2009, 03:29

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