Searchers using longer search-queries
At the Hitwise blog Alan Long reports on trends he spotted in Google Australia. Though its an Australian report the trend he sees is global: the lengthening of search terms is growing.
One word search terms declined with 2.3% and two word search terms with 1.9%. Requests longer than three words have increased by 2,8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months.
Long also notices a difference between the search engines. Where Google's search queries become longer, Bing search queries are much more single and two word requests.
Tagcloudchina london interview app twitter marketing streetview google wave bing yahoo google tools browser social gmail research yandex website video funny search engine searchcowboys business youtube matt cutts linkbuilding analytics social media google maps ppc images microsoft russia street view sem tools search engines realtime mobile sea a4uexpo