Searchers using longer search-queries At the Hitwise blog Alan Long reports on trends he spotted in Google Australia. Though its an Australian report the trend he sees is global: the lengthening of search terms is growing. One word search terms declined with 2.3% and two word search terms with 1.9%. Requests longer than three words have increased by 2,8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months.  Long also notices a difference between the search engines. Where Google's search queries become longer, Bing search queries are much more single and two word requests.  CommentReal Search Cowboys in Belgium1 comment  Today is the third time I have heard concrete stories of false & misleading pitches from a particular web agency in Belgium. The company promises prospects first p...... read more
Summary: Search University II - ...0 comments Come and have a look at the summary of the second edition of the Search University event that took place in Brussels on Friday 28 May 2010 at the prestigious Méridien Hotel. Search University has become the meeting place for European and Belgian experts in Search Marketing. The initiative and program are supported by Google and Microsoft. Speakers included Matt Cutts, Chewy Trewhella, Steffen Ehrhardt
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Comments (1)
I think since algorithms have improved, people have come to expect better results from search engines, so are making more specific searches.
I recently did some research on searches containing different numbers of words (1 - 18 words) and found a significant volume of searches with 5 words or more.
http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/
Guess as search engines continue to invest in providing more relevant search results, the popularity of long-tail searches will only continue to grow.
Vr 27 nov 2009, 03:29