Searchers using longer search-queries
At the Hitwise blog Alan Long reports on trends he spotted in Google Australia. Though its an Australian report the trend he sees is global: the lengthening of search terms is growing.
One word search terms declined with 2.3% and two word search terms with 1.9%. Requests longer than three words have increased by 2,8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months.
Long also notices a difference between the search engines. Where Google's search queries become longer, Bing search queries are much more single and two word requests.
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12 June 2013 / 13 June 2013