Turkey very much Google minded

Fri 13 November 2009 09:06, Bas van den Beld

The Turkish government might want 32 million euros from Google for tax reasons, it doesn't stop the Turks from using Google. Comscore numbers show that Google sites were the most visited sites in Turkey in September 2009.

Over 19.7 million people over the age of 15 accessed the Internet from a home or work location in Turkey during the month, viewing an average of 3,070 pages of content and spending an average of 31.6 hours per person online. 18.4 million of those used Google sites.

The 18.4 million stand for a reach of 93% of the online population. It might then look as if Google was the only site used, but that is far from the truth. Microsoft sites still reached 89% of all internet users and Facebook is growing also in Turkey. They reached 81.3%, which stands for 16.1 million visitors.

The Turks don't just use foreign websites. Seven of the top visited media is Turkish based. Amongst these properties are Turkish sites like Milliyet Group (8.8 million visitors), Mynet A.S. (8.3 million visitors) and Blogcu.com (8.2 million visitors).

Facebook is the most popular social network in Turkey. The social media giant took up 16 million visitors who in total spent over 5 million minutes on the site. They accounted for 92 percent of the total time spent on social networking sites during the month of September.

Turkey is a country which should not be underestimated when it comes to online usage says Jack Flanagan, EVP of comScore World Metrix:

“The Internet audience in Turkey is one of the most active and engaged audiences in the world. Internet users spend on average more than one hour a day online, ranking it among the five most engaged online populations worldwide. Although global Internet brands like Google, Microsoft and Facebook are among the most visited in Turkey, there is also a vibrant community of home-grown Web properties like Dogan Online and Milliyet Group. Turkey is clearly a market with exciting potential.”

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