Social Media key focus, but how to plan and pay for it
The results of a UK survey by Vocus amongst more than 1,800 marketing and PR professionals show that 80 percent believes social media is the key focus for 2010. They however also believe that planning will be more difficult.
Social Media will be part of the daily job of a PR agency. The agencies however don't think social media will come instead of regular business. It will be an extra in the ordinary day-to-day routine. It therefore will become difficult to plan it. PR professionals feel they might not have enough time for it.
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