French believe internet is most trustworthy source

Thu 12 November 2009 11:24, Editors

E-marketer reports that a research by Nurun and Ifop found that the French believe the INternet is the must trustworthy source when it comes to providing information regarding relevant purchases they want to do. 29% said to to have the most faith in Internet. Television came in second with 20%.

The survey looked at different areas of the shopping process. Internet for example was also rated most highly as a medium providing information relevant to a purchase. The least effective measure is outdoor advertising and in store advertising.

The French get their ideas from both the web and the internet. Both were regarded as the medium that most often created a desire to purchase. Here in-store advertising does seem to help.

The internet is regarded to be the most decisive medium when it comes to influence on purchases. Especially in the travel sector and the automotive market it is mostly regarded as the decisive factor in the consideration.

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