Wikipedia gaining ground in Germany

Thu 6 November 2008 22:28, Bas van den Beld

Whenever you have a keyword which is also being described on the online encyclopedia Wikipedia you know you have an exta competitor in Google who is not easy to beat.

Most of the time one of the ten results is a wikipedia-result if you search on a single keyword. This is also the case in Germany. Even more: in Germany Wikipedia has gained ground when it comes to being present in the first ten results of Google Germany.

The German SEO-blog SEO-united did some research on the presence of Wikipedia in Google compared to one year ago. SEO-specialist Constatin researched 500 keywords all present in Wikipedia. He concluded that 95% of the keywords gained a spot in the first ten results in Google.

But that's not all. What can be seen as remarkable is that 80% of the keywords can be found in first three results and about 40% is actually the number one result in Google.

Looking at the trends SEO-united concludes that Wikipedia is ranking better than it was last year. Wikipedia now has 15% more keywords in Google.de than last year.

It is not clear how representative this research-effort has been, especcially since we don't know which keywords were used. Still it gives a nice view on the influence of Wikipedia in Google Germany. Off course the question arises if Wikipedia has the same kind of influence in other European countries. Anybody want to do the research?

<A bloggers view on search in Eur...

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