25% of UK Online Display ad impressions is on Social Media
In a study on online display advertising in the UK Comscore has found that social networking account for 13.8 billion display ad impressions in August 2009. That is 25% of all display ad impressions in the UK in that particular month.
Comscore also looked at the demographic differences. Most ads were received by the youngest generation, 15 to 24 year olds. They accounted for 29 percent of display ad impressions. Each of the five age segments accounted for at least 15 percent of the category audience and 10 percent of ad impressions.
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