25% of UK Online Display ad impressions is on Social Media

Mon 2 November 2009 09:33, Editors

25% of UK Online Display ad impressions is on Social Media

In a study on online display advertising in the UK Comscore has found that social networking account for 13.8 billion display ad impressions in August 2009. That is 25% of all display ad impressions in the UK in that particular month.

Most ads are placed by telecommunications companies. They accounted for over 949 million display ad impressions on social networking sites in August. Other 'heavy users' are the retailers, brands and travel brands.

Comscore also looked at the demographic differences. Most ads were received by the youngest generation, 15 to 24 year olds. They accounted for 29 percent of display ad impressions. Each of the five age segments accounted for at least 15 percent of the category audience and 10 percent of ad impressions.

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