Telecom most heavy on Display Ads on social networking sites

Tue 27 October 2009 11:01, Editors

Numbers presented by Comscore yesterday show social networking sites account for 13.8 billion display ad impressions in August 2009. That is more than 25 percent of all display ads viewed online in the UK.

The heaviest advertisers on social networking sites are the telecommunications companies like Telefonica O2, Deutsche Telekom, and British Telecommunications. They delivered more than 949 million display ad impressions on social networking sites. The top 10 advertiser categories on social networking sites also has retail, banking and travel.

Comscore also looked at demographic elements. 29 percent of display ad impressions is presented to 15-24 year olds who were the highest indexing age segment. Persons over 55 still account for 15,8% of the category audience.

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