UK regulator to research behavioral targeting
Is behavioral targeting really the holy grail? Some people believe it is. With behavioral targeting everybody seems to be getting just what they want: advertisers get targeted audiences, while the consumers only get ads served they really are interested in. Everybody wins. Or maybe not?
The research is supposed to bring more understanding towards behavioral targeting and clear up misunderstandings about the technique.
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12 June 2013 / 13 June 2013