Advertiser confidence grows in the UK
Tue 20 October 2009 09:26, Bas van den Beld
In the monthly Efficient Frontier UK Search Engine Performance report UK data in the Efficient Frontier Customer Index is analyzed to see how advertisers are behaving towards search engine marketing. The latest report shows that UK advertisers are getting more confident to spend money in Search Engine Marketing.
Search spend has gone up 10% over the last year and 11% over the last Quarter. With the final Quarter of the year now starting Efficient Frontier expects even more growth, mostly because of the Chritsmas period coming up.
The report shows that all search engines are getting more out of advertisers in Q3 compared to Q2. Google is (off course) by far the biggest of them all with a spend share of 86,5% in the last Quarter. The rest of the percentage is mostly divided between Yahoo Search and Bing.
Where SEM spending increased by 11% over the last Quarter ROI saw a smaller increase of 2,8%. Year over Year however the ROI grew with 12%.
Not surprisingly Google offers the most impressions of the major search engines. However, they did see a small decline in the last Quarter, where Bing, though the smallest, saw a small increase.
Efficient Frontier finally also looked at the rest of Europe. Google's dominance remains big in all countries. Google held 93% of search advertising spending in France (95% including Google Content) and in Germany it held 94% share (99% including Google Content).
The full report can be downloaded here
Fri 19 Feb 2010, Stijn De Meyere
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As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008.
SES London 2008 - Search Ad Platforms
View more presentations from Richard Gregory.
... read more
Mon 8 Feb 2010, Editors
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- Jon Myers and Bas van den Beld talk to Will Critchlow about A4UExpo London in October 2009
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- Bas van den Beld talks to Roy Huiskes and Eduard Blacqueire about what happened in search in the past month.
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- In a special Calling UK Dave Naylor and Bas van den Beld discuss the 'case of the Guardian'.
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- Bas van den Beld talks to the German runners up of the Google Online Marketing Challenge
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- Bas van den Beld called with Roy Huiskes and Eduard Blacqueire about what went on in Search in Holland in July
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- Bas van den Beld talkes to Roy Huiskes and Eduard Blacqueire about Search in Holland
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- Bas van den Beld called Dave Naylor to find out what went on in Search in the UK in the last couple of weeks.
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- Bas van den Beld and Roy Huiskes discus what happened in search in Holland in May 2009.
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- Heading up to SMX London next week Searchcowboys' Bas van den Beld got to talk to the keynote speaker, Brian Fetherstonhaugh.
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- Podcast in which Bas van den Beld, Roy Huiskes an Eduard Blacquière discuss what happened in search in Holland in March and April 2009.
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- Bas van den Beld interviewed Andrew Girdwood for the SEO Roadshow.
- » Calling Europe: UK in...
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- Bas van den Beld called Dave Naylor to find out what Dave thought about what went on in the UK market in February 2009
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- Podcast in which Bas van den Beld, Eduard Blacquière and Roy Huiskes discuss what happened in search in Holland in January 2009.
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- Joost talked to Avinash Kaushik
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- Joost de Valk kicks off the SEO Roadshow by talking to Kevin Ryan, global content director Search Engine Strategies.
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