Advertiser confidence grows in the UK

Tue 20 October 2009 09:26, Bas van den Beld

Advertiser confidence grows in the UK

In the monthly Efficient Frontier UK Search Engine Performance report UK data in the Efficient Frontier Customer Index is analyzed to see how advertisers are behaving towards search engine marketing. The latest report shows that UK advertisers are getting more confident to spend money in Search Engine Marketing.

Search spend has gone up 10% over the last year and 11% over the last Quarter. With the final Quarter of the year now starting Efficient Frontier expects even more growth, mostly because of the Chritsmas period coming up.

 

The report shows that all search engines are getting more out of advertisers in Q3 compared to Q2. Google is (off course) by far the biggest of them all with a spend share of 86,5% in the last Quarter. The rest of the percentage is mostly divided between Yahoo Search and Bing.

EF-spend-share

Where SEM spending increased by 11% over the last Quarter ROI saw a smaller increase of 2,8%. Year over Year however the ROI grew with 12%.

Not surprisingly Google offers the most impressions of the major search engines. However, they did see a small decline in the last Quarter, where Bing, though the smallest, saw a small increase.

EF_impressions

Efficient Frontier finally also looked at the rest of Europe. Google's dominance remains big in all countries. Google held 93% of search advertising spending in France (95% including Google Content) and in Germany it held 94% share (99% including Google Content).

EF_international

The full report can be downloaded here

 


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