Advertiser confidence grows in the UK In the monthly Efficient Frontier UK Search Engine Performance report UK data in the Efficient Frontier Customer Index is analyzed to see how advertisers are behaving towards search engine marketing. The latest report shows that UK advertisers are getting more confident to spend money in Search Engine Marketing. Search spend has gone up 10% over the last year and 11% over the last Quarter. With the final Quarter of the year now starting Efficient Frontier expects even more growth, mostly because of the Chritsmas period coming up.
The report shows that all search engines are getting more out of advertisers in Q3 compared to Q2. Google is (off course) by far the biggest of them all with a spend share of 86,5% in the last Quarter. The rest of the percentage is mostly divided between Yahoo Search and Bing.  Where SEM spending increased by 11% over the last Quarter ROI saw a smaller increase of 2,8%. Year over Year however the ROI grew with 12%. Not surprisingly Google offers the most impressions of the major search engines. However, they did see a small decline in the last Quarter, where Bing, though the smallest, saw a small increase.  Efficient Frontier finally also looked at the rest of Europe. Google's dominance remains big in all countries. Google held 93% of search advertising spending in France (95% including Google Content) and in Germany it held 94% share (99% including Google Content).  The full report can be downloaded here
CommentArticle marketing versus PPC mar...2 comments  Content and article marketing are highly popular method for beginner marketers to gain traffic. Despite occasional disdain from experienced PPC marketers, it is also a...... read more
PPC and click-through on social ...1 comment  Social media platforms a often praised amongst marketers for their free traffic, or for PPC marketers, very inexpensive traffic, and ease of operation. Offering access...... read more
Presentation: SES London 2008 - ...Fri 12 Feb 2010, Editors 0 comments As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008.
SES London 2008 - Search Ad Platforms
View more presentations from Richard Gregory.
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SEMPO launches State of the Mark...0 comments  In Cooperation with Econsultancy the Search Engine Marketing Professional Organization (SEMPO) has started a survey to find out the economy's effect on year-to-year on...... read more
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