One out of seven UK pageviews goes to Facebook

Mon 19 October 2009 09:02, Bas van den Beld

That Facebook is big and is getting even bigger every day we already knew. The social networking site is growing in every European country, with the UK as example for all the others.

New numbers presented by Hitwise show that one in every pageviews in the UK goes to Facebook. A big number which shows the size of Facebook. Facebook with that even beats Google UK because of the larger number of pages per visit.

Facebook leads the way with a distance. It accounts for 14,5% market share of all UK visits. Second biggest site Google UK follows with 5,8% just before eBay UK (5,5%).

Hitwise also shows the immense growth Facebook has been making over the past year. Since September 2008 Facebook grew 86,1% and doubled in visits over that same period.

The numbers show the power of Facebook. Where Twitter is 'hotter' at the moment, the long term seems to be pointing at Facebook.

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